Before giving a green signal to your eCommerce website to be live you need to think again. Come on don’t just think as a service provider!
1. Put Yourself in Their Place
Put yourself at the customer’s position and then look at the features and services you are about to offer. Are you going to be the next Amazon in eCommerce web development? Is anything missing out there or it’s all done? Just answer yourself first and convince yourself then expect the users to answer the same.
2. Always Look For Niche Customers
I am very sure by this time you must be well aware of your niche customers. What products you are offering and who are your targeted customers. By niche, I mean the market audience which is very specific to the services they want to receive. For e.g. if your eCommerce is about kids apparel then what’s the point marketing your product in gadget category? So be well aware of what your eCommerce is offering and to whom.
3. How to Reach Potential Leads
Now the very important question every eCommerce owner should ponder about is the way they can reach their potential leads. Do they find you themselves? No, they don’t! There are a number of websites on the internet that are giving you a very tough competition. Some of them must be giants in that niche. Now, what will you do to win your customers in the pool of promising websites offering similar genres?
To answer that question you need to make sure what you actually want? How much you can invest in its branding? Consider your budget and your requirement and you will probably get your answer.
4. How to pay for the purchase?
In the market, you may find a lot of online payment solutions and its tedious to choose the best suitable option for your own store. Customer trust should be the primary motive of purchase and security should be your first priority. Choosing technology like SSL will definitely work for you. Just remember you are going to be the next market leader if you win customer’s trust.
5. Do mind reducing the lead time
If you are planning to be next Jeff Bezos you really need to work on reducing the lead time of the product. After the purchase is done from your eCommerce portal the biggest challenge is to ship the product within the promised time limit and of course on the right address. You can win your customer loyalty if you are able to handle this with efficiency.
6. Measure Your Success
Now once your goals and objectives are clear and you know how to achieve them its time to consider what you actually want from your eCommerce. How will you measure the success of all your efforts? Transaction counts, website visitors, sales revenue are some of the parameters to measure the performance of your eCommerce platform.
At this stage, it is very important to measure as it will provide you the feedback on service improvement. What is working and what still needs improvement will certainly guide you towards your goal for success in the market. Observe your competitors and you will get some ideas for improvement for sure.
7. Still, Need Improvement? Go For it…
Now the last thing that you have to work on is the user experience. Are the website visitors comfortable to make purchases or they are still struggling to add products in the cart? Remember if they are confronting such issues they are never going to get back to you. So make the purchase a convenient one so as to win customer loyalty and make them a returning one.
You can also go for mobile app development of your business so as to promote it further and make it a favorite place to shop
